ASO funnel All stores Downloads → Registrations → FTDs

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DL→Reg — Reg→FTD — {{ asoFreshnessText }}

SEO funnel All regions Sessions → Registrations → FTDs

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Traffic→Reg — Reg→FTD — {{ seoFreshnessText }}

Priority markets Select markets ▾

Market Downloads Sessions Reg FTDs Signal

{{ m.name }} {{ m.dl }} {{ m.sessions }} {{ m.reg }} {{ m.ftd }} {{ m.signal }}

What needs attention Live signals · {{ attentionCount }}

{{ a.sev }} {{ a.context }}

{{ a.title }} {{ a.evidence }}

Strategy

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My work

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Ecosystem updates

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All stores iOS Android Weekly · Monthly · Quarterly · 6M · 1Y · Custom

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{{ k.delta }} {{ k.note }}

Finance category ranking — distribution No average rank by design

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Full per-country breakdown lives in ASO → Rankings →

Global ratings

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Combined global rating — not shown A naive (iOS + Android) / 2 is not a valid weighting. Pending confirmation of AppFollow's per-store global rating method.

Reviews & reputation alerts

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{{ r.delta }}

Data freshness

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{{ c.label }} Sort: biggest decline ▾ · Export CSV

Country iOS rank Δ Android rank Δ iOS ★ And. ★ Freshness AI signal

{{ r.country }} Priority

{{ r.ios }} {{ r.iosDelta }} {{ r.and }} {{ r.andDelta }} {{ r.iosRating }} {{ r.andRating }} {{ r.fresh }} {{ r.signal }}

Rank, rating and rating count come from AppFollow store scrapes. Ranks are per store and per country; they are never averaged across stores or markets. Metric provenance →

All stores iOS Android Market: United Kingdom ▾

Strategy context Increase UK organic FTDs by 15% in Q4 — anomalies in this market are prioritised up. 2 linked tasks · 1 open investigation

Aggregatable — All stores iOS + Android sum is valid

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iOS Android Total

Not aggregatable — side by side No cross-store average

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iOS Android

Keyword visibility

{{ k.kw }} {{ k.pos }} {{ k.delta }}

Rating goal calculator

{{ g.store }} {{ g.confidence }}

{{ g.needed }} {{ g.note }}

Rating intelligence

Rating intelligence unavailable Connect rating, conversion, release and review sources before calculating an association.

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No live rating signal

{{ k.label }} {{ k.value }}

{{ k.delta }} {{ k.note }}

Top organic keywords — current position Ahrefs · GB · highest estimated traffic

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Priority keyword movement

{{ s.set }} {{ s.up }} {{ s.down }} {{ s.avg }}

Up Down Avg pos

Regional movement

{{ r.region }} {{ r.sessions }} {{ r.ftd }} {{ r.delta }}

Data quality & platform events

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{{ e.title }} {{ e.handling }}

Region: United Kingdom ▾ {{ c.label }} Compared with 7 days earlier

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Keyword Pos Prev Δ Ranking URL Est. traffic Volume Type Updated Flags

{{ r.kw }} {{ r.set }}

{{ r.pos }} {{ r.prev }} {{ r.delta }} {{ r.url }} {{ r.clicks }} {{ r.impr }} {{ r.ctr }} {{ r.gsc }} {{ r.flag }}

Positions, estimated traffic and search volume come from Ahrefs Site Explorer for the GB database. These are vendor estimates, not Google Search Console clicks, impressions or average position. Metric provenance →

{{ llmNotice }} {{ llmRange }}

{{ k.label }} {{ k.value }} {{ k.note }}

LLM / AI engineBrand coverageShare of voiceMentionsSourcesAvg rankStatus

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Monitored promptsTop by brand mentions

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{{ p.rank }}{{ p.mentions }}{{ p.domainMentions }}

Top citation domains

{{ c.domain }}{{ c.count }}{{ c.share }}

Competitive visibility

{{ c.brand }}{{ c.mentions }}{{ c.sov }}

Team investigation Live snapshot · generated from connected sources

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Findings

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Possible causes checked

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Conversation

{{ m.who }} {{ m.text }}

Confidence

Medium {{ invSourceFreshness }}

Recommended checks

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Data snapshot

{{ s.k }} {{ s.v }}

Linked

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SEO ASO Filter: impact · status · source ▾

{{ u.impact }} {{ u.status }} {{ u.source }} · {{ u.date }}

{{ u.title }}

What changed {{ u.what }}

Why it matters {{ u.why }}

Dashboard impact {{ u.dash }}

Recommended {{ u.action }}

{{ u.impl }} Create task

Search organisational memory — “have we seen this before?”

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{{ i.channel }} {{ i.meta }}

{{ i.title }} {{ i.conclusion }}

{{ t }}

Outcome {{ i.outcome }} {{ i.actions }}

Lifecycle: Draft → Ready for review → Approved → In progress → Implemented → Measuring → Completed Flags: Needs changes · Rejected · Blocked · Archived

{{ col.name }} {{ col.count }}

{{ c.title }}

{{ c.source }} {{ c.scope }}

{{ c.meta }}

Metric Channel Source Type Refresh Confidence

{{ m.name }} {{ m.versionFlag }}

{{ m.channel }} {{ m.source }} {{ m.type }} {{ m.refresh }} {{ m.confidence }}

Selected metric Store listing conversion rate

{{ d.k }} {{ d.v }}

Availability states

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Strategy data unavailable No company objective connected Connect or create an objective before the dashboard prioritizes signals against strategy.

— progress unavailable

Linked initiatives3 initiatives

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{{ i.status }}

Objective evidence

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◆

API credentialsSecrets are encrypted on the server and are never returned to the browser. Saving a blank key keeps the current credential.

{{ configuredCount }}/{{ integrationCount }}services configured

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Data source connectionsAdmin onlyRefresh status

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{{ api.name }}{{ api.description }}

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API endpoint

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Save credentialsCheck formatRemove

Security & accessCredentials are AES-256-GCM encrypted at rest. Only authenticated admins can add, update, validate, or remove them.

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